LSW London was founded by Lili Sinclair-Williams in 2018. Using her expertise as a therapist, Lili wanted to create well-being tools that were easy to use and accessible for everyone. Focusing on positive habits we repeat daily, Lili curated her favourite techniques into the brand's first product, LSW Mind Cards. Today, LSW comprises a full range of well-being and mindfulness products that are not only kind to your mind, but kind to the planet too. All LSW's products are made using FSC-certified paper, linseed or soy based ink, and zero plastic.
