About Us
About Blossom & Preen
Blossom & Preen is your calm, trusted space to reconnect, reset and grow – no matter your life stage.
We’re here for the woman who’s navigating change. The one who wants to take care of herself inside and out, who’s curious about new rituals, drawn to meaningful self-care and inspired by stories of growth and purpose.
Our world is built on two ideas:
Blossom
To blossom is to evolve – personally, creatively and emotionally. It’s the part of you that’s seeking more: more clarity, more confidence, more connection. Whether you’re starting a new chapter, chasing a dream or simply craving space to breathe, Blossom is where you’ll find soulful tools, ideas and inspiration to support you.
Preen
To preen is to honour your daily rituals. It’s the art of making the everyday feel special – whether it’s lighting a candle, resetting your space, discovering your skincare routine or simply slowing down. Preen is where we share practical, beautiful tips to help you feel more grounded and more like you.
Together, Blossom & Preen is a curated universe of stories, tools and products – rooted in sustainability, slow living and self-belief. We write about beauty, wellness, home rituals and the pursuit of a fulfilling, purpose-led life.
Our content is editorially independent, our product picks are honest and personal, and everything we recommend is something we genuinely love and trust.
We're here to help you blossom into your fullest self – and preen a life you love.
A Note from Our Founder
Blossom & Preen was born from my own craving for something more – a space to slow down, take stock and find joy in both the big shifts and the small, sacred moments. After years in content and product, I wanted to create something that felt nourishing and real. A place that not only recommends beautiful things, but also encourages you to believe in your own beauty, purpose and power.
This is a love letter to the woman becoming – at any age, and at any stage.
Thank you for being here.
Amanda x