About Us
About Blossom & Preen
We created Blossom & Preen to cut through the noise of wellness and beauty. By sharing trusted experts, women’s stories and curated tools, we help you find rituals and guidance that fit your season of life.
Blossom & Preen is an online lifestyle destination for women, designed to simplify wellbeing and beauty across every stage of life. We focus on beauty, wellness, personal growth, travel and mindful living - always with curiosity and creativity at the heart.
We put the modern woman - curious, creative and living life on her own terms - at the centre of every story we share. Our aim is to inspire authenticity, confidence and self-acceptance through expert voices, women’s stories and curated edits that are effective, accessible and considered.
At its core, Blossom & Preen is a space for acceptance, confidence, community and growth. We aim to challenge stereotypes of how women should look or live, and instead provide guidance and inspiration to help women define beauty, success and wellbeing on their own terms.
Are you an expert in wellness, beauty or women’s health? We’d love to hear from you. Get in touch to be considered for our Expert Q&A series or curated edits.
Amanda - Founder & Editor
Born and based in Leeds, UK, Amanda has worked in publishing for over 15 years across the news, fashion and textile sectors. She graduated from Northumbria University in 2006 with a degree in Politics and Media Studies, specialising in body image representation in media and advertising.
Her vision for Blossom & Preen is simple - to create a platform that broadens the ideals of beauty and wellbeing, one that helps women feel loved, not less.