About Us
About Blossom & Preen
We created Blossom & Preen to cut through the noise of wellness and beauty. By sharing trusted experts, real women’s stories and curated tools, we help you find rituals and guidance that fit your season of life.
Blossom & Preen is an online lifestyle destination for women, created to simplify wellness and beauty across every stage of life. We focus on beauty, wellbeing, personal growth, travel and mindful living, always with a sense of curiosity and creativity at the heart.
We put the modern woman - curious, creative and living life on her own terms - at the centre of every story we share. Our aim is to inspire authenticity, confidence, and self-acceptance through expert voices, women’s stories and edits that are clean, effective and accessible.
At its core, Blossom & Preen is a space for acceptance, confidence, community and growth. We exist to challenge stereotypes of how women ‘should’ look or live, and instead provide guidance and inspiration for women to define beauty, success and wellbeing on their own terms.
Are you an expert in wellness, beauty or women’s health? We’d love to hear from you. Get in touch to be considered for our Expert Q&A series or curated edits.
Amanda - Founder & Editor
Born and based in Leeds, UK, Amanda has worked in publishing for over 15 years across the news, fashion and textile sectors. She graduated from Northumbria University in 2006 with a degree in Politics and Media Studies, specialising in body image representation in media and advertising.
Her vision for Blossom & Preen is simple - to create a platform that broadens the ideals of beauty and wellbeing, one that helps women feel loved, not less.