Privacy policy

Last modified: 21st September 2026

Blossom & Preen ("Blossom & Preen", "we", "us" or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what personal information we may collect when you visit or interact with our website, how we use it, who we may share it with, and the rights you have in relation to your information.

Our website is an editorial platform featuring articles, interviews, recommendations, resources and other content. We may also provide links to third-party websites and services, including affiliate links.

1. INFORMATION WE COLLECT

We may collect personal information that you choose to provide to us, for example when you:

contact us by email;
subscribe to our newsletter or other communications;
submit information through a form on our website; or
otherwise communicate or interact with us.

Depending on how you interact with Blossom & Preen, this may include your name, email address and any other information you choose to provide.

We may also receive certain technical information when you use our website, such as your IP address, browser type, device information and information about how you interact with the website. Some of this information may be collected through cookies and similar technologies. Please see our separate Cookies Policy for more information.

2. HOW WE USE YOUR INFORMATION

We may use your personal information to:

respond to enquiries and communications;
provide newsletters or other communications where you have subscribed or otherwise requested them;
operate, maintain and improve our website;
understand how our website and content are being used;
monitor website performance and security;
manage our relationship with you; and
comply with our legal and regulatory obligations.

We will only use your personal information where we have a lawful basis to do so under applicable data protection law.

Depending on the circumstances, this may include your consent, where you have given it; where processing is necessary to provide a service or respond to a request; where we have a legitimate interest in operating and improving Blossom & Preen; or where processing is necessary to comply with a legal obligation.

Where we rely on legitimate interests, we will consider the impact on your rights and interests before processing your information on that basis.

3. NEWSLETTERS AND MARKETING

If you subscribe to receive newsletters or other marketing communications from us, we will use the information you provide to send those communications.

You can unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us at hello@blossomandpreen.com.

Where we rely on consent for marketing communications, you can withdraw that consent at any time.

4. AFFILIATE LINKS AND THIRD-PARTY SERVICES

Blossom & Preen may include affiliate links within its editorial content. If you make a purchase through certain affiliate links, we may receive a commission at no additional cost to you.

Affiliate links do not give us access to your payment details or information about your purchase unless a third party provides such information to us for a legitimate business purpose.

We may use third-party service providers to operate aspects of our website, communications, analytics, hosting and other services. These providers may process personal information on our behalf where necessary to provide their services.

Where we link to external websites or services, those websites operate independently from Blossom & Preen and have their own privacy policies. We encourage you to review them before providing personal information.

5. WHO WE SHARE YOUR INFORMATION WITH

We may share personal information with trusted third-party service providers where necessary to operate Blossom & Preen and provide our services.

These may include providers of:

website hosting and technical services;
email and newsletter services;
analytics and website performance services;
e-commerce and payment services, where applicable; and
other services necessary to operate our website and business.

We do not sell your personal information.

We may also disclose personal information where required by law, regulation, legal process or to protect our rights, property or safety.

6. INTERNATIONAL DATA TRANSFERS

Some of our third-party service providers may process personal information outside the UK.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law and that appropriate safeguards are in place where required.

7. HOW LONG WE KEEP YOUR INFORMATION

We will only keep personal information for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting or reporting requirements.

The length of time we retain information will depend on the type of information and why we hold it.

Where you have subscribed to our newsletter or other marketing communications, we will retain your information for as long as you remain subscribed, unless we are required to retain it for another legitimate purpose.

8. DATA SECURITY

We take reasonable and appropriate measures to protect personal information from accidental loss, unauthorised access, use, alteration or disclosure.

However, no method of transmission or storage over the internet can be guaranteed to be completely secure.

9. YOUR RIGHTS

Under applicable UK data protection law, you may have rights including:

the right to access your personal information;
the right to have inaccurate information corrected;
the right to request erasure of your personal information;
the right to request restriction of processing;
the right to object to certain processing;
the right to data portability in certain circumstances; and
the right to withdraw consent where we rely on consent as our lawful basis for processing.

These rights are subject to certain legal conditions and exemptions.

To exercise your rights, please contact us at hello@blossomandpreen.com.

10. COMPLAINTS

If you have concerns about how we have handled your personal information, please contact us first at hello@blossomandpreen.com so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

You can find information about making a complaint on the ICO's website.

11. COOKIES

We use cookies and similar technologies on our website. For information about the cookies we use, what they do and how you can manage your cookie preferences, please see our separate Cookies Policy.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our website, services, use of personal information or applicable legal requirements.

We will update the "Last modified" date at the top of this policy when changes are made.

13. CONTACT US

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at hello@blossomandpreen.com.