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Shop By Ethos

Our product badges are displayed to guide you, at a glance, to the ingredient or manufacturing ethos that the product fits within. If you are vegan you can see if the product fits with your ingredients criteria while those interested in shopping from brands that give back can look for the Charitable badge to find products that have been made by brands that support do-good initiatives.

View the full list of badges below and then look for the ones that suit you.

Certified Organic

This badge confirms that an independent third-party certification body such as the Soil Association or Ecocert has certified the completed product, rather than just the ingredients included in the product.


This badge recognises a brand's commitment to giving back through its support of social or environmental charitable organisations and initiatives.

Conscious Packaging

This badge demonstrates that all packaging for this product or collection is either biodegradable, compostable, recyclable, or made from recycled materials.

Certified Cruelty Free

Although cosmetics tested on animals are not allowed to be sold within the UK, this badge indicates when a product and brand have taken the extra step to become certified against animal testing by an independent third party such as PETA or Cruelty Free International.

Female Led/Founded

This badge confirms the company is majority-owned or founded by women, or has a majority of women in senior leadership positions.


This badge indicates a collection is made entirely in the creator's studio and/or aims to preserve traditional handicraft techniques.

No Nasties

This badge confirms this product does not contain parabens, SLS, petroleum, mineral oil, paraffin wax, formaldehyde or phthalates.

Organic Ingredients

This badge indicates this product contains some certified organic ingredients but is not certified as organic.


This badge confirms the product is suitable for vegans based on the ingredients listed. It may additionally be certified vegan by an independent third party, such as The Vegan Society.


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