April 2025
Dear Readers,
This month at B&P, we've expanded our product edit further across beauty, wellness and home - all guided by our commitment to ingredient transparency. With Earth Month inviting reflection on how our daily choices impact both people and the planet, this feels especially timely.
What began as a personal journey into understanding skincare ingredients has gradually evolved into a much broader exploration. I've found myself increasingly curious about what goes into all the products that touch our lives - from the cleansers we apply to our skin to the sprays we use on our kitchen counters. This curiosity has sometimes led me down research rabbit holes), but it's also brought me to some wonderful discoveries.
We're especially excited about featuring the Kit & Kin cleaning line in our Home category, which has become a spring cleaning essential in my own home. What stands out isn't just the brand's plant-based formulas, but their full ingredient transparency - something I'm realising is still surprisingly rare in the cleaning product space. While many brands are happy to tell you what's not in their products, finding ones that openly disclose everything that is included requires more digging than you might expect.
The curation process for our home product selection has been particularly enlightening. We are continually testing different options, carefully reading labels, and asking questions of founders and formulators. As always, we've chosen products that exclude synthetic fragrance, parabens and other potentially harmful chemicals, without compromising on performance. Many come from women-led businesses whose values align perfectly with ours - thoughtful, ethical, ingredient-led and effective.
Next month, I'll be attending the Natural Health & Organic Products Expo to further my ingredients education. I'm particularly looking forward to connecting with formulators and experts who can help me sort fact from clever marketing - because as our industry grows, so does the sophistication of greenwashing.
I'm constantly learning, and I'd love to know what you're curious about too. What ingredients are you questioning lately? Which clean swaps have you found challenging? Your questions directly shape our research and future recommendations.
Have a great month,
Amanda xo
Co-founder, Blossom & Preen
P.S. If you enjoyed this letter and want to receive our curated product edits and exclusive offers, sign up for our monthly Love Mind Self newsletter here.
Leave a comment