When Michele Ferron couldn’t find the perfect birthday calendar, she decided to create her own - and that’s how Once Upon A Tuesday was born. What started as a small Etsy shop has grown into a B Corp-certified brand, known for its vibrant, eco-friendly stationery. Michele and her creative team draw inspiration from fashion and interiors to craft joyful colour palettes and contemporary patterns. Designed to brighten your space and keep you organised, the collection of recycled planners, diaries, habit trackers and notebooks is thoughtfully made in England - helping you plan your days in style while being kind to the planet.