Born from a deeply personal journey, By Sarah was founded by sisters Sarah and Lauren Murrell to create truly gentle, restorative skincare. Developed for sensitive and stressed skin, each formula is fragrance-free, vegan, cruelty-free and made without essential oils or harsh ingredients - blending natural actives with skin-supporting science.
From hydrating mists and facial oils to soothing balms, gentle cleansers and mineral SPF, the By Sarah collection is designed to calm, nourish and protect skin at every step. Dermatologically approved and proudly B Corp certified, By Sarah is also the first independently-owned female-founded UK skincare brand to earn this status - putting people, planet and purpose at the heart of everything it does.
